SUCCESS
STORIES
Healthcare
250%+
In Social Media Followers
45%+
In Consultation Bookings
4:1 ROAS
From Google Ads
Introduction
Our client, a well-established dental practice with multiple surgeries across the North East of England, faced the challenge of growing its patient base amidst stiff competition from other local providers.
Despite their strong reputation and high-quality services, they struggled to increase brand awareness and drive more patient consultations in an oversaturated market.
THE CHALLENGE
- Low brand recognition in the local market
- Inconsistent patient flow and underutilised consultation slots
- Limited digital presence compared to competitors
THE SOLUTION
At Platform Six, we devised a comprehensive digital strategy to enhance the dental practice’s brand awareness and drive patient consultations. By shifting focus from traditional marketing approaches, we concentrated on targeted social media campaigns, Google Ads, and conversion rate optimisation to effectively engage the local audience.
Within six months, our efforts resulted in remarkable achievements:
- Brand Awareness: A 250% increase in social media followers and engagement across Facebook and Instagram, significantly enhancing the practice’s visibility in the local market.
- Patient Consultations: A 45% uplift in consultation bookings across all surgeries, translating into increased patient flow and utilisation of services.
- Website Traffic: An impressive 180% increase in website traffic from local searches, driving more potential patients to the practice’s online presence.
- Google Ads Performance: An outstanding ROI of 4:1 from Google Ads campaigns, effectively delivering quality leads and enquiries to the practice.
OUR APPROACH
At Platform Six, we provide customised digital marketing strategies designed to boost brand visibility and drive patient engagement for dental practices. Our approach focuses on leveraging targeted social media campaigns, data-driven Google Ads, and optimised website experiences to connect with potential patients effectively.
Comprehensive Digital Audit
We conducted an in-depth audit of the practice’s digital presence, identifying opportunities to enhance their visibility and engagement in the local market.
Targeted Social Media Campaigns
Platform Six designed and implemented a social media campaign across Facebook and Instagram
Google Ads Campaign
We launched a Google Ads campaign targeting high-intent keywords related to dental services, ensuring the practice appeared prominently when potential patients searched for treatments. This drove immediate traffic and enquiries to the website.
Let us transform your search engine presence into a powerful marketing tool that not only attracts clicks but also converts them into loyal customers who support your brand.
Send a Message
Interested in driving growth? Have a general question? Reach out today and let’s start transforming your digital presence together.